Community First Federal Credit Union (CFFCU) enhances member support with Unblu’s Live Chat and Co-Browsing solutions

CFFCU incorporates Unblu’s Live Chat and Co-Browsing tools to provide world-class support and financial advice for its members.

The integration of Unblu’s Live Chat and Co-Browsing solutions aligns perfectly with our commitment to innovation and member satisfaction. We believe this investment will significantly improve our ability to support our members and their financial goals

Jennie Mayfield, Branch and Technology Director at Community First Federal Credit Union

Community First Federal Credit Union (CFFCU) has recently announced that it will be enhancing its member support channels with Unblu’s cutting-edge Live Chat and Co-Browsing solutions. This strategic move reinforces the leading financial institution’s commitment to providing exceptional member support and delivering personalized financial services through innovative technology.

With Unblu’s Live Chat and Co-Browsing capabilities integrated into the website and e-banking platform, CFFCU will offer real-time assistance and seamless navigation through various online services. This will allow CFFCU’s members to communicate directly with knowledgeable representatives for prompt issue resolution and personalized financial guidance.

“CFFCU has always prioritized our members’ needs and continues to strive to provide exceptional service,” said Jennie Mayfield, Branch and Technology Director at Community First Federal Credit Union. “The integration of Unblu’s Live Chat and Co-Browsing solutions aligns perfectly with our commitment to innovation and member satisfaction. We believe this investment will significantly improve our ability to support our members and their financial goals.”

Unblu’s Live Chat functionality enables CFFCU members to engage in secure, real-time conversations with trained professionals who can assist with a wide range of inquiries, from account management and loan applications to financial advice and guidance. This interactive feature allows for quick problem resolution, fostering a seamless and efficient member experience.

When more in-depth support is needed, Unblu’s Co-Browsing tool enables CFFCU representatives to securely view and interact with a shared screen, document, or web page in real-time. This technology ensures accurate guidance and troubleshooting, eliminating the need for members to navigate complex processes independently.

“The interplay between Live Chat and Co-Browsing is powerful as it allows service agents to match the level of support members need at any time,” said Lisa Joseph, President of the Americas at Unblu. “We’re excited to see the value these channels will bring to CFFCU and its members.”

The integration of Unblu’s solutions was made possible through a collaboration with CU Answers, a leading provider of technology solutions for credit unions. The partnership between CFFCU, Unblu, and CU Answers exemplifies the credit union’s commitment to leveraging state-of-the-art technology to meet the evolving needs of its members.

For more information about this partnership, please contact Jason Karle, North American Partner Program Director, at jason.karle@unblu.com. 

About Community First Federal Credit Union (CFFCU)

Community First Federal Credit Union is a member-owned financial institution based in Michigan, that has been serving its community since 1985. With a commitment to providing exceptional service and competitive financial products, CFFCU aims to help its members achieve their financial goals and improve their financial well-being.

About Unblu

Unblu is a leading Conversational Engagement Platform that’s fine-tuned for the financial services industry. Centered around three pillars – text-based communication, video & voice, and visual collaboration – Unblu helps retail banks, wealth management firms, and insurance companies to provide more convenient and efficient customer service experiences that are also secure and compliant.