Assiniboine Credit Union enhances member engagement with Unblu and Celero Xpress integration

Celero is a leading provider of digital technology and integration solutions to credit unions and financial institutions across Canada.

This exciting, new platform will enhance the digital member experience in many ways. It’s innovations like these that contribute to ACU’s overall success

Kevin Sitka, President & CEO of ACU

Assiniboine Credit Union (ACU), in collaboration with Celero and Unblu, has launched a pioneering customer service initiative to better serve their 140,000+ members. Since April, Unblu’s Live Chat, with co-browsing, video and voice capabilities, have been integrated into ACU’s digital banking platform, Celero Xpress, to power member experiences on the ACU public website, digital banking and their mobile app. 

ACU members can now receive product, service, and banking assistance in real time on the device of their choice — personal computer, tablet or mobile phone.

”We are very happy to have yet another way to build and maintain relationships with our members and prospective members,” says Kevin Sitka, President & CEO of ACU. “This exciting, new platform will enhance the digital member experience in many ways. It’s innovations like these that contribute to ACU’s overall success.”

“Our work with Unblu has been overwhelmingly positive,” said Kristen Wilson, Senior Vice President, Client Experience and Strategy, Celero. “By partnering with such an innovative fintech, we are enabling our clients, like ACU, to transform how their members interact and engage with them. Our joint collaboration and proven process will greatly benefit other credit unions who choose this solution.”

The Unblu Conversational Engagement Platform, which offers a seamless, omnichannel mix of conversational AI, video & voice, and collaborative Co-Browsing technology, is now available for all Celero customers using Celero Xpress as their digital banking platform. 

“This go-live undoubtedly represents a substantial milestone in the Canadian credit union market,” said Lisa Joseph, President of the Americas at Unblu. “We are excited about our partnership with Celero and look forward to working together to transform how credit unions support and serve their Canadian members.”

About Celero

Celero is a leading provider of digital technology and integration solutions to credit unions and financial institutions across Canada. Clients trust Celero’s proven track record delivering innovative banking technologies, digital and payment solutions, cloud computing, outsourcing, IT and advisory services.

Celero offers reliability and security through its world-class hosted banking system and data center operations. With key partnerships across the globe, Celero also brings the scale and extensive capabilities of multinational technology companies and the focused expertise of fintech startups. For more information, visit celero.ca.

About Assiniboine Credit Union

Assiniboine Credit Union is a financial co-operative in Manitoba with branches in Winnipeg, Thompson and Gillam. As a certified B Corp, ACU serves its members on Treaty 1 and Treaty 5 lands, located on the traditional territories of the Anishinaabeg, Cree, Oji-Cree, Dakota, and Dene Peoples, and the homeland of the Red River Métis Nation. ACU uses its expertise and resources to foster self-reliant and sustainable communities, while taking care to consider the impact of business decisions on employees, members, the environment and the communities it serves.