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Author:
Javier Puga

Blog posts from Javier Puga

October 9, 2018

The Digital Frontier: Have we left seniors behind?

Javier Puga

Senior citizens are the last adopters in digital banking. Banks must support this important customer segment by encouraging seniors to adopt digital tools.

September 26, 2018

Caught up in Disruption: Let’s challenge our digital assumptions

Javier Puga

Digital vs. human: Customers still want to see and talk to other people. Apply this to understanding the entire customer journey.

August 29, 2018

The Need is Real: Customers need help with their finances

Javier Puga

How can banks help their customers become better planners and savers? By finding the right balance of automated and human advice.

June 11, 2018

What do millennials expect from a bank?

Javier Puga

Millennials and banking: How can banks align their business strategies with the demands of this next generation of investors?

May 15, 2018

Personal and Relevant Relationships: making the shift to the Individual

Javier Puga

Banks need to focus on the individual. But where should they start? By getting ahead of your customer and using their data wisely.

May 3, 2018

Energising & engaging customers with Co-browsing

Javier Puga

Discover how Co-Browsing helped a Swiss financial service provider create buzz and enthusiasm for a new product offering and for the bank itself.

April 10, 2018

What makes for a meaningful customer experience?

Javier Puga

To remain competitive, banks need to fundamentally shift their perspective and tactics to provide truly meaningful customer experiences.

February 28, 2018

From Silos to Seamless: How do we get there?

Javier Puga

There are different approaches to customer experience across an organization. Discover some in this article.

December 5, 2017

Loyalty, the ultimate goal in the financial sector

Javier Puga

Customer loyalty is the end goal of any CX strategy. Banks are working hard to modernize themselves, offering innovative services to keep customers happy.

November 27, 2017

Tech changes have impacted business; finance is not an exception

Javier Puga

Can customer engagement solutions help banks to convert and engage customers leading to increased loyalty? Read to find out.