unblu listed by Gartner in CRM Vendor Guide for third consecutive year
The latest CRM Vendor Guide 2016 from leading analyst house Gartner, which aims to aid those charged with selection of CRM technology to identify vendors in multiple categories of CRM, listed unblu under both Co-browsing and European CRM Application software specialists. This is the third year in a row that unblu was recognized for its market presence.
We are excited to be recognized as an established part of the global CRM software community. Building on our strength in collaborative browsing, we have now launched the unblu Customer Engagement Suite. We are looking forward to being acknowledged as a suite player in forthcoming Gartner research
Luc Haldimann, CEO of unblu
Gartner’s guide recognizes the evolution of the customer services business application space to a multi-channel center incorporating numerous media channels and devices. The aim of this is to further revolutionize digital customer engagement and experience on multiple channels to ultimately increase customer satisfaction and revenue.
According to Gartner the focus of CRM technology now lies on transforming customer interactions. In this context, collaborative browsing and live engagement as offered by unblu has become a key capability when designing customer engagement journeys.
A summary of the report can be found on the Gartner webpage.