unblu works by mirroring what one user sees in the browser, instantly creating a copy in another user’s browser. It then dynamically synchronizes any actions and resulting changes between the two browsers. This means that the two co-browsing partners always see the website in the same way: they see each other’s mouse pointers, and they can both fully operate the website.

unblu runs in any current browser, using only the technology already offered on your website – no additional technology or download is necessary. That means there is no new toolbar to operate, no new interface to master, no custom browser to learn. unblu uses the same technology as a slide show or the auto-completing search fields found on most large websites. This approach offers several clear advantages:

• No download or installation required
• Seamless integration with website content
• Native integration with all security measures on your website (e.g. encryption, session handling, user authentication)

It’s true that browser technology is not the easiest way to synchronize what people see on a computer; it’s much easier to have users download a program which takes control of their screen. That’s why, in the past, most vendors have preferred this approach. But it’s also more risky, requiring trust and effort from customers who may worry about viruses or hackers, or who may not want to trouble with the inconvenience. unblu’s innovative browser technology solves these problems.

The technology behind unblu makes co-browsing as simple, secure and effortless as surfing the web. Customers can enjoy all the benefits of co-browsing – social browsing, sales assistance and secure online support – whatever their need might be. For instance:

• When they want a friend’s quick feedback on a piece of clothing in an online store
• When they need expert advice to make a difficult purchasing decision on a website
• When they need support operating a secure e-banking website

Because unblu is completely cloud-based, it’s easy to add it to your website. There is no product you need to purchase and set up. You simply register online and add one line of JavaScript code to your website, and everything else happens automatically. For most regular websites, the entire process can be completed within a few minutes or hours; you do not need to manage an IT project or buy new hardware.